Born from the will to go beyond the standards, TUDOR’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.
While strictly adhering to the fundamentals of excellence, the design of a TUDOR watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.
A TUDOR watch is born to dare.
The Lucerne Story
Established in 1982, Lucerne continues to be the country’s premier purveyor of luxury timepieces. To build on the growing interest in handcrafted mechanical timepieces, the company operates several multi-brand watch stores under the names Lucerne, LeTemps, Chronos, L’Atelier Lucerne, and The Watch House. Lucerne also operates mono-brand boutiques such as Rolex, Patek Philippe, Vacheron Constantin, Omega, IWC, Tudor, Panerai, Jaeger-LeCoultre, Hublot, and Breitling.
Going beyond traditional retail, Lucerne opened its e-commerce store in the year 2020 making it possible to access markets far from its stores. Lucerne aims to further contribute to the growing interest and knowledge in watches by showcasing these masterpieces through private viewing, events and exhibitions.
For the Lucerne Group, A fine watch is an object of art, an heirloom to be treasured, and a tradition that spans many generations.